What is a Social Media Audit?
It is an examination of your company’s online presence and its involvement with its audience. It will look at which platforms you are currently marketing yourself on and highlight where there may be room for improvement.NetbaseQuid is a company that specializes in social media auditing. Its approach involves a combination of qualitative and target qualitative data analysis.
It also creates media audit templates for businesses during pre-audit consultation calls. These templates are then used to document findings and recommendations when the audit takes place. The media audit template was created to help streamline the audit process, as it is essential to confirm results and suggestions during the initial discussion with a business. It also helps to identify where changes will have the most significant impact, along with any business-specific requirements that need to be addressed because of size or target audiences.
5 Things To Include In Social Media Audit Templates
1. Objectives
What you want to achieve from the media audit is outlined in the objectives. It helps give the business something to work towards and provides clear direction for the pre-audit call. They can also break down goals into sub-objectives, which will help you communicate with your team and clarify how you want to take action.
2. Company Profile
The media audit will already have helped you to gain a strong understanding of your brand, but it is essential to ensure that the data is correct. Make sure you know your company’s social media accounts and their follower counts before the pre-audit call. You should also be aware of your target audience and where they are based on communicating with them effectively.
3. Audience Analysis
For businesses to understand their target audience, they must first understand themselves. Knowing who your company is and what it is will significantly impact the audit results. Using social media channels to share your brand values and highlight your business’s character will help you build stronger relationships with your audience.
4. Media Audit
The media audit will give you a detailed analysis of your brand. You will see where your audience is based, the volume of posts they share, and the types of content they engage with. The pre-audit aims to have all social media accounts in a consistent format, which makes it easier for businesses to compare and analyze their performance.
5. Recommendations
A media audit will provide recommendations for improvements. It includes a clear direction to take and a timeline of when the changes will occur. Making these changes is not always easy. To make this move as effective as possible, a business must know that they are moving in the right direction and understand where they should concentrate their efforts.
Importance of a Social Media Audit Template
1. Define Objectives
If you need to set some goals, defined objectives will help you do this. A social media audit is also a good time for you to assess whether or not your goals are realistic. It would be best if you had a clear idea of how you want your campaign to develop and how successful it will be.
2. Gain a Clear Picture of Your Competitors and the Market
You must understand where you stand concerning the market and your competition. While they can do this manually, media audit templates will ensure you have enough information for your campaign. It will give you a good idea of how much work your brand needs to do and the required updates.
3. See Where You Are Performing Well and Where You Have Room for Improvement
If you’re looking at where to invest your time, using a template can help you pinpoint the areas in which you need to put more effort. You can see the areas where you’re performing well and make changes accordingly. For instance, if you’re performing well on Pinterest but not so well on Google+, you can use a template to ensure that your content is ready for both platforms.
Social media audit templates can help you identify what you need to do with your company and provide a plan for the changes that need to be made. The information provided in these templates is also helpful in determining which marketing tools you should use and how they perform. By following this advice, you can create the right strategy for your company and provide better customer service.
